(B) Sight
Design Thinking project in collaboration with Domus Academy
Work realized with Giulia Vasso Menestrina, Arman Göksan and Jim Navaphon Lusanandana
My role: Research Concept and Identity design
Brief
Envisioning food consumption
Analisis
World population
Worker travellers
Traveller’s behaviours
With the world population increasing and the sum of other facts (more access to different transports and more possibilities abroad to find answer for our needs), the number of travellers is also increasing and even our behavior while travelling.
Scenario
2050
In 2050, where travelling is a part of our daily agenda, meeting a lot of different cultures mean also meeting a lot of different food, and not all of what we’ll see we’ll like it, maybe for cultural or sensorial reasons.
What will happen if we need to eat what we don't want to see?, for example if we are in a little town, or if we are in a multicultural welcome event (were we accept just for respect) or maybe our reason is food waste (which in 2050 can even be illegal)
Problem
How to face the visual disgust as a daily issue?
Solution
How the visual disgust happen?
Datos
The eye convert the images in electric impulse
The occipital lobe connect and give us “sense” to the information
B (Sight)
The electric impulse generated by the (B) Sight lens, avoid the association of information, that is produced when the memories are called.
Data
The hippocampus keep the long term memory
Pablo Olavide university researchers were able to block temporary the recovery of memories in mice
You won't have any memory of what make feel disgust
After experience
Option 1
If after seeing what you ate, you still feel disgust
After stimulating the “happy” neurons, the information is sended to the frontal lobe, and as the brain normally work, the information eventually will be deleted.
Data
The frontal lobe keeps the short term memory, thats means, that the information that is not relevant eventually will be deleted
Columbia university researchers were able to activate the “happy” neurons in mice, to help them go through “difficult” situation
Option 2
If after watching what you ate,you accept it, you not only will create a new experience but also will be a new learning
An experience is not complete if you cannot share it, that’s why with (B) Sight you can download your experience and share it with your friends and family. It is possible with the len’s packaging, which includes a 360° screen.
C: 0% M: 85% Y: 55% K: 0%
R: 233 G: 66 B: 86
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C: 65% M: 55% Y: 55% K: 55%
R: 67 G: 67 B: 65
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(B) Sight is technology, (B) Sight is experience, (B) Sight is learning