Wally is the world leader in yachting innovation, Since the creation in 1994, Wally combines the latest technology with contemporary design, constantly looking at ways of improving the on the water enjoyment with performance, comfort, and style.

Wally changed the entire concept of cruising yachts and built an iconic brand both in the yachting industry and in the luxury market.

rebrand Wally's communication – a Ferretti Group brand.

Nowadays, everything from bicycle frames to champagne bottles is made of carbon fiber.
In the early 1990s, its carbon composite hull and full carbon mast were a total revolution in the nautical world. This is why the carbon fiber has to continue to be the protagonist

Wally performance and carbon fiber are inseparable

The Other Side of the Wind is a line that must help to position Wally as a premium boatbuilder with a proven record of innovation.
Our presumption is that the company’s potential customers are already somehow familiar with Wally, which gives us the latitude to use language that insinuates, rather than “spells out,” the promise of the brand.

Additionally, the use of elevated language reinforces the premium nature of the product, while acknowledging the intelligence of the consumer. “The Other Side of the Wind” speaks to the spirit of innovation that drives the Wally brand forward.
Whether its sailing yachts or powered tenders, the constant quest for improved performance forms the company’s unerring essence. Wally’s DNA is to cross into the other side of the main stream. Into the enchanted seas, charting for a new destination in boating. Either breaking the rules for improving technical design revolution or change the status quo of nautical engeneering.

The Other Side of the Wind is a state of mind. A poetically representation of yachting innovation combining cutting-edge technology with advanced design experience, constantly looking at ways of improving the on the water enjoyment, comfort and performance.

Graphics, wordings and visuals together must always navigate within the other side, from the common place. Wally Communication Engineering in its modern complexity, should be able to live up to the promises of the Brand, leading the way to total innovations particularly in the world of nautical marketing.

Blue is for Wallywind
Red is for Wallypower
Yellow is for Wallywhy
Green is for Wallytender
Black is for Wally