Tiscali "The dream"
Work realized for Tiscali
Agency: Beulcke + Partners
Creative director: Gianluca Barbero
Art director: Carolina Caldas F and Enrico Bulgarini
Producer: Enrica de Biasi
Director: Howard Greenhalgh
Before beginning
Tiscali is an Italian telecommunications company, based in Cagliari, Sardinia, that provides internet and telecommunications services to its domestic market, was the first one in the country to do it.
Tiscali during the past years haven't “talk”, and want to come back with a TV spot
Brief
Create a TV spot
Concept
The creative strategy looks for the present and to the future, it's inspire in the collective feeling of the “onlife” life, is no more about been online or offline, it's a constant movement.
Without leaving the company legacy, which is a family company that had the dream to connects italy.
Tiscali nowadays is still dreaming and gives dreams to the people in a daily life, in a ordinary or extraordinary way.
This people are ON, because all of us are ONlife.