TINA
Work realized for Teon
Agency: Beulcke + Partners
Creative director: Gianluca Barbero
Concept and art director: Carolina Caldas F.
Before beginning
Teon in an Italian company, which have a product called TINA, a heat pump that works for any heat or cooling need of a residential, commercial or industrial space. An eco-friendly solution, due that use the water as energy resource, which is reflected in a reduction of a 70% of the energy bill cost in confront of other heaters.
Brief
Create a social media campaign for awareness and engagement proposes
Idea
A personification of TINA, will make the brand closer to the users
Concept
Under the concept of “the solution exist” used by Teon from 2018, we decided to Ask TINA to Resolved not only the issues of cost and pollution of the heaters, but also to solve daily life problems, under the popular format of “Life hacks “
Awareness campaign
Product campaign