Italia Independent is an italian company created in 2007 by Lapo Elkann, Andrea Tessitore y Giovanni Accongiagioco, with the purpose to take to another level the famous “Made in Italy”.

Trough sunglasses and lifestyle products, they want to be an innovative, modern and unique brand to become a design leader brand..

Identity a brand in order to create a co-branding capsule collection, that enrich the brand DNA, after identifying the most potential target.

After doing an analysis of the information collected during the research phase, we identify two main values on the image of the brand.
Innovative perceived only for the innovation in the use of technology and materials and Different perceived because of their originality and been a trendsetter.

One aspect that make Italian Independent different is the creativity, but on the user’s image is not there, that's why the strategy is to move the heart of the brand to the creative class and make them more aware.

Balance between lifestyle and culture

Inspired in the street style, the culture and the sounds of the cities Milan (Italia Independent), Paris and Tokyo. (Maison Kitsuné).

This partnership is not aout label, is about sharing of interest
“We have different lifestyles, but we all like the same stuff”"

Milan

Tokyo

Paris

To each category or lifestyle correspond a main product, which the customers can mix with an alternative object of the types of lifestyle.

Which is your other side?