The Homeless Tour
Proposal for JCDecaux and Bogotá city hall, for the Mupi awards
Work realized with Juan Esteban Consuegra - Copywriter
Before beginning
Bogotá invest to recover the most “neglected” public spaces in the city, through a collective transformation project of Placemaking.
Brief
Announce the placemaking project to all the citizens, in that way all will be involved in the realization and will take care of the interventions.
Insight
The homeless people are excluded of “the future of the city”, however are direct witnesses of all the changes and events that happens in Bogotá
Concept
Who can be better to tell the transformation of the city that someone that walk their street daily
