Subasta.la
Work realized in GrupoDot for Subasta.la
My work: Identity design
This work belong to the authors. Images are used to show the work in the real context
Before beginning
Subasta.la is a digital platform that ventures in the colombian market with a new way of selling estate in the country: online auction
Brief
Create a modern and friendly brand identity that promotes in a young generation (millennials) to invest in which can be their first home, changing the idea that invest in real state in a complicated and tedious process
Concept Process
Subasta.la the easiest way to start your new home
Values
Digital, Home represented in the symbol and naming and Modern represented in the typography.
C: 0% M: 44% Y: 93% K: 0%
R: 245 G: 158 B: 26
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C: 0% M: 32% Y: 94% K: 0%
R: 251 G: 182 B: 0
#:fbb600
The action, the energy and dynamism of the auction are represented in the color.
