Raul Fonseca
Work realized for Raul Fonseca
Concept and brand strategy: Carolina Caldas F.
Before beginning
Raul Fonseca is a surgical doctor specializes in alternative therapies with focus on the chineses traditional medicine.
Brief
Create a visual identity that emphasized the value of the alternative medicine.
Concept
Dynamism.
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Searching the healing for some people is on one direction and for others in on another one, there's not a correct way for everyone, there's a correct way for each person.
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Exploration.
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With a help of an expert, the process of recovering with be constant.
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The Doc.
Moodboard
C: 0% M: 90% Y: 90% K: 100% / C: 65% M: 0% Y: 0% K: 0%
R: 230 G: 51 B: 35 / R: 65 G: 192 B: 240
#:e63323 / #:41cofo
C: 0% M: 0% Y: 0% K: 55%
R: 146 G: 146 B: 146
#:929292
Searching the healing for some people is on one direction and for others in on another one, there's not a correct way for everyone, there's a correct way for each person.
With a help of an expert, the process of recovering with be constant.
The path to recovering is dynamic.
