Ramon Coffee producers

Work realized for Ramon Coffee producers

My role: Art direction, design and brand strategy.
Agency: Vorn Media
Logo Illustration: Charlztown
Location: Australia

Ramon Coffee Producers

Before beginning

Ramon Coffee producers more than an brand is a family, a colombian family with a big passion for the coffee culture, who’s looking to preserve this heritage for 3 generations

Ramon, the grandfather, was the pioneer of this coffee love, who in 1964 gave life and a name to this project.

Ramon Coffee producers, coltive and produces high quality coffee in Colombia and export it all around the world, mainly in Australia

Brief

Create the visual brand identity and the definition of the target B2B and B2C

Ramon Coffee Producers
Ramon Coffee Producers
Ramon Coffee Producers

Value

Ramon Coffee Producers

Heritage

The family bond is the motor of this brand. Ramon Coffee producers, cultivates coffee for more than 50 years, however just now are exporting it. A lot of changes, also technological, are making this brand bigger every day, never forgetting its origin. This is the reason why we decided to illustrate Ramon in the logo, the one that makes this company grow.

Ramon Coffee Producers
Ramon Coffee Producers
   

Value proposition

Our production and exportation coffee services go to the roasting store, distributors, restaurants and final consumers who want a high variety and quality of coffee, fair trade, enhancing the origin of the coffee and the work of the hand-pick coffee farmers.



Ramon
Ramon
Ramon
Ramon

Concept

To talk about the high quality of Ramon Coffe producer’s coffee, we decided to talk about the aroma. Coffee is the most aromatic beverage in the whole world. It's possible to find all the aromas of the world on it, it's like magic.

Ramon
 

Microlots

Single origins

Microlots Exotic

Blends

 

Ramon