Fundación Acción Familiar Alzheimer Colombia (Family foundation Alzheimer Colombia)
Proposal
Before beginning
Fundación Acción Familiar Alzheimer Colombia is a non-profit social organization. This foundation inform, guide and support families and caregivers of Alzheimer’s patients, in that way improve the quality of their life.
Brief
Redesign the brand identity, making it more modern but at the same time need to show their professionalism and experience, due that the current one that have 12 years looks antique and don't show their corporate philosophy.
Research and conceptualization
After doing an analysis on the collected information, it was identify that the family support have to be the focus, due that this foundation is pioneer in this topic, because as the others, doesn't work on the Alzheimer’s patients but in their families.
Values
Support, represented in the typography, which communicates the kind side as well the professional one. That support that need the patient, which in the symbol is shown with blue color, which represents the calmness, and around him is his Family and the foundation, which are shown in red color, the color of Love, which are embracing him as a symbol of support and company.
C: 3% M: 77% Y: 71% K: 0%
R: 230 G: 88 B: 69
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C: 69% M: 38% Y: 4% K: 0%
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