El arte de los niños (The kid’s art)
Concept- Personal project
Before beginning
Colombia has a low reading rank, the 51% of the people declared to had read “something” in the last year. In average 1,9 and 2,2 books are read annually.
Brief
The education ministry is seeking to increase the rank up to 3,2% by 2018. What can the design do to encourage the reading habit?
Concept and inspiration
Solution
Encourage the reading habit since an early age
Going around iconic artists, that because of their personalities, physical aspect, style and artwork can triggers the kid’s curiosity, create a brand that can become the channel to communicate with them. Focusing in a didactic book collection, that along with their imagination, not only attract them to the reading habit, but also introduce them to the art’s world.
C: 0% M: 58% Y: 94% K: 0%
R: 240 G: 129 B: 26
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C: 12% M: 99% Y: 97% K: 3%
R: 204 G: 24 B: 27
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C: 86% M: 67% Y: 24% K: 8%
R: 58 G: 83 B: 132
#:3A5384
Red: The color that represent the surrealism. -Salvador Dalì. Blue: The Picass’s blue period. -Pablo Picasso. Orange: Dinamyc, as the pop art -Andy Warhol.
Values
Childlike, represented in the typography and in each hand made symbol, Unique represented on the election of each particular artist, and Imagination represented on the character, a same kid can have endless worlds.
