Descubre el enigma (Discover the enigma)
Proposal for the Quinta de Bolívar house-museum in collaboration of Jorge Tadeo Lozano University
Work realized with Carlos Cortés and Laura Galindo
Before beginning
The Quinta de Bolívar house-museum, is an casa that used to belong to Simón Bolívar, located in the downtown of Bogota, Colombia, which he obtained after become victorious of the independence war, and in a show of gratitude and recognition the government donated to him.
Problem
The Quinta de Bolívar house-museum is not visited very often, is not even well known. For this reason should be created an incentive to make the people go and visit the museum, adults and also childrens, due that Simón Bolívar was a really important person for the Colombian history and is important to know his legacy and mainly to know who was he, farther than “El libertador”
After visiting the house-museum, we notice a lot of masonic symbology in the objects that's used to belong to Simón Bolívar. The masonry is not a topic that is common related when people talk about Bolivar
Concept
Meet Simón Bolívar, the mason.
Result
We realized 2 campaigns, one for adults, based in outdoor advertising and merchandising and one for childrens, developed in the interior of the museum, as a “hunt the treasure ”game, where to be able to win the masonic golden medal, the children need to find the masonic symbols in the museum with the help of a map.
