Carlos Ortiz is a surgeon doctor specialized in alternative therapies with the traditional chinese medicine method. He has an integral education in the areas of science, research, technology and humanities.

Create a modern and serious brand identity that can be recognized among the other doctors, highlighting the value of been a professional that mix different areas of the medicine.

The approach of the doctor is to find a balance between the traditional chinese medicine and the scientific one, turning around the patient and his actions. The patient as social human been that belong to a specific context, his health is strongly attached to his lifestyle.

Balance represented in the horizontal line, Stability of the patient is represented in the dots and the professional Security in the typography and color.