Brianza District
Work realized for RetiPiù
Agency: Beulcke + Partners
Creative Director: Gianluca Barbero
Identity and Graphic design: Carolina Caldas F and Enrico Bulgarini
Before beginning
The project is part of the third edition of “Le Reti del Cuore”, a cultural sponsorship initiative based on the Art Bonus measure promoted by RetiPiù and BrianzAcque to enhance Brianza’s artistic and cultural heritage.
Why the exhibition?
The exhibition aims to introduce Brianza through one of its many excellent traditions, which has really put it on the international map: home furnishings design.
The project distinguishes six conceptual areas that tell the story of a selection of furniture, objects and complementary furnishings that were designed and developed in the area and went on to become prize-winning exhibits in the most important museums of the world and icons of design.
The story unfolds through a spectacular 360° immersive projection inside a geodetic structure.