A tech italian firm, supports companies that are approaching and tackling the market of the Internet of Things and accompanying them to achieve their goal.
They are creating an inhouse product, an smartwatch with european technology

Create the naming, brand identity and packaging of the product

Smart & technology:

The value to exalt is technology, that’s why we choose a high-tech-typography that can speak by itself. In addition we substitute the letter “i” with a one and the “o” with the zero, in other to be able to associate de “01” with the brand, the binary code is the best representation of the technology bases with a lot of possible solutions, this was important , due that the brand aim the create different lines of product, for the launch, they are stating with 3.

Simple:

we want to stay minimal, in orden to put on the first layer the technological bases, as van der Rohe says, less is more, we want to keep it simple, direct, minimal. Here, the naming born: Simplo