In january of 2006, the family of Achille Castiglioni, signed an agreement of 5 years with the Triennale of Milan, that way the Achille Castiglioni museum-studio could be open to the public. After the great success, the family wanted to continue the fact of sharing the stories that the place have with the people, for this reason in december of 2011 was born the foundation of Achille Castiglioni

The foundation keeps stories, objects and memories of a time life of one of the father of the italian design: Achille Castiglioni.

Create a link, that can be reproduce worldwide, between the physical space of the foundation Achille Castiglioni and the outside world through his objects, in order to create brand awareness.

After doing an analysis to the information, collected in the research phase, we identify some values:
Heritage, inspirational, storytelling, involvement, connection, Irony/playful.

Even though the italian design enthusiasts known the work of Achille Castiglioni, in the design week, a lot of foreigners arrive to the city, that's why before the launch in social media, they can see posters around the city to have an idea of how sella looks like.

During the day of the event, the foundation on their instagram post the spots, the hours and the activities to do, each activity was thought in a value or characteristic of Sella, making possible to tell her story.

After the activity is over at the foundation, which is the last spot, was Giovanna Castiglioni (Castiglioni’s daughter) and sella, giving a sincere thank you to the participants. To all of them that made all the activities and upload their photos in action with #WithWithSella won a present and the winner received the prize.

We can replicate this campaign in different cities with different Achille Castiglioni’s objects and tell their story.