Frama
Work realized for Frama
My role: Art direction, design and brand strategy.
Before beginning
Frama is a brazilian commercial architecture studio, based in Manaus. The studio born under the direction of an architecture with more that 20 years of experience in the market. Frama offers a 360º brand service; from seeking the physical space to the brand development,visual merchandising and store design.
Brief
Create the brand identity of the studio.
Research & Brand DNA
Experience. Headed by an architect with more that 20 years on the commercial architecture market, make Frama a trustworthy and wise firm. Satisfaction. Frama es la única empresa en Manaus con la facilidad de encontrar en un solo lugar, una solución a 360° grados.Frama is the only firm in Manaus with the facility to find in one play a 360° solution.
Analysis & strategy
Market
The supply in Manaus of a 360° services is almost null.
In Brazil, 29% of the consumers doesn’t trust in the big companies
C: 0% M: 0% Y: 0% K: 100%
R: 35 G: 31 B: 32
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C: 65% M: 0% Y: 0% K: 0%
R: 48 G: 196 B: 241
#:30c4f1
Concept
The origami is not an improvisation art, but one of creation under parameters, guides and an order.
Ideation & solutions
Just like in the origami, that everything can be created from a paper…
“In Frama, we give life to your dreams”
“Let us guide you”
El origami nunca deja de sorprenderte, porque no tiene limites
