Descubre el enigma (Discover the enigma)

Proposal for the Quinta de Bolívar house-museum in collaboration of Jorge Tadeo Lozano University

Work realized with Carlos Cortés and Laura Galindo

Before beginning

The Quinta de BolívarBolívar house-museum, is an casa that used to belong to Simón Bolívar located in the downtown of Bogotá, Colombia, which he obtained after become victorious of the independence war, and in a show of gratitude and recognition the government donated to him.

Problem

The Quinta de Bolívar house-museum is not visited very often, is not even well known. For this reason should be created an incentive to make the people go and visit the museum, adults and also childrens, due that Simón Bolívar was a really important person for the Colombian history and is important to know his legacy and mainly to know who was he, farther than “El libertador”

Postales Descubre el Enigma
Eucol Descubre el Enigma
Valla Descubre el Enigma

After visiting the house-museum, we notice a lot of masonic symbology in the objects that's used to belong to Simón Bolívar. The masonry is not a topic that is common related when people talk about Bolivar

Concept

Meet Simón Bolívar, the mason.

Pendón Descubre el Enigma
Pendón Descubre el Enigma
 

Result

We realized 2 campaigns, one for adults, based in outdoor advertising and merchandising and one for childrens, developed in the interior of the museum, as a “hunt the treasure ”game, where to be able to win the masonic golden medal, the children need to find the masonic symbols in the museum with the help of a map.



Kit niños Descubre el Enigma
Kit niños Descubre el Enigma
Mapa Descubre el Enigma
Piezas Descubre el Enigma