AnzioBiowaste
Work realized in Allea Srl
Creative director: Gianluca Barbero
My role: Art direction, design and brand strategy.
Before beginning
AnzioBiowaste is a project that aims to create a plant to produce biomethane (renewable fuel that can be used to produce power, heat and in transports) and compost (organic fertilizer for agricultural application alternative to chemical fertilizers) in Anzio.
The recovery of matter in the form of biomethane and compost turns waste into resource – a new input for the production cycle – thus closing the circle of circular economy.
Brief
Create the brand identity for a biogas plant, that transforms the urban organic waste to biomethane and compost.
Research and brand DNA
Our, the citizens, the community and institutions, work together to make this possibleTransparency, AnzioBiowaste want all the citizens know about the project, always sincere, always willing to talkTerritory, as a project development near the city, the community is fully involved, mostly because the people of Anzio very attached to their birthplace home.
Analysis and strategy
Market
Nimby "Not In My Back Yard"
Opposition of the citizens to an installation or a project in one's neighborhood, even if their agree with the project.
Installation
Plant
Transform the daily organic waste in renewable energy and compost, giving value to the citizen’s recycling.
C: 80% M: 40% Y: 20% K: 5%
R: 46 G: 124 B: 165
#:2e7ca5
C: 65% M: 0% Y: 75% K: 0%
R: 96 G: 181 B: 101
#:60b565
Urban waste
Biomethane
Compost
Circular economy
A system that regenerates itself
From waste to resource
From OFMSW to biomethane and compost
